What information should we give to our users about the use of cookies in our website?

Information requirements to show the proper cookie advert

The message must be succinct and in clear language, adapted to the average user. The information must be presented in a concise, transparent and intelligible manner. We must try to avoid the user’s information fatigue. The success of the correct functioning of these technologies requires the confidence of the user. It must be taken into account that a long message with an excess of information and written in a cumbersome manner, rather than providing information, dissuades the user from reading the information made available to him, as well as inducing confusion and distorting the clarity of the message.

In this respect, it is highly recommended to take into account the type of average user the website is aimed at and to adapt the language and content of the website to its technical level.

The publisher is obliged to avoid the use of phrases that are empty of content. For example, phrases such as “we use cookies to personalize your content and create a better experience for you” or “to improve your navigation”, or phrases such as “we can use your personal data to offer personalized services” to refer to behavioral advertising cookies, are not valid. Ambiguous terms such as “may,” “might,” “some,” “often,” and “possible” should also be avoided.

The user has the right to be able to consult and access the information in the simplest and most visible way possible. It should be easily accessible. This means that the user will not have to search for this information, but it should be obvious to him where he can find information. The most suitable system will be a system of layers, which will be explained in more detail below.

Web content editors are very familiar with how to get users’ attention. Therefore, when checking the requirement for clear information, visible to the user’s attention, standard logistics parameters will be used.

There are several methods to enhance the accessibility and visibility of the cookie policy, the AEPD proposes the following:

Through the format of the link: for example, increasing the size of the link to the information or using a different font that distinguishes that link from the normal text of the web page.

Through the positioning of the link: The location of the link in areas that attract the attention of users or in areas where the average user expects to find them because it is a common and widespread practice can help to ensure accessibility and visibility.

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